With Nintendo announcing Mario Kart World as an $80 launch game for the Switch 2 and Microsoft also confirming that its first-party titles will be sold at the same price, it looks like gaming is about to get a lot more expensive. Similarly to how base video game prices increased from $60 to $70 starting in 2020, other publishers will likely start to charge more for their products, but EA isn’t currently planning to join this trend.
During a Q&A session of its Q4 and FY2025 earnings conference call, EA was asked whether it would adopt a similar approach to other companies and adjust its “pricing power” for key IP in the future. “Our business is very different today than it was even just 10 years ago,” EA CEO Andrew Wilson explained.
“In a world where everything we did 10 years ago was about selling shiny discs in plastic boxes in retail shelves, well that’s still a part of our business. It’s a significantly smaller part of our business, and we now have pricing representing everything from free-to-play all the way to deluxe editions and beyond. At the end of the day, whether we’re doing something that costs a dollar, or we’re doing something that costs $10, or we’re doing something that costs $100, our objective is always delivering incredible quality and exponential value to our player base. And what we’ve discovered over the course of time is whether we can marry quality and value together, our business is strong, resilient and continues to grow.”
“From a games perspective, we have reflected no changes in our current strategy at this point,” EA CFO Stuart Canfield added. It’s worth noting that EA makes a lot of money from microtransactions. EA recorded $5.34 billion in this department in its 2025 financial year, and in comparison, video game sales brought in $2 billion in sales.
These comments come on the back of EA’s publication of its fourth-quarter results for the three months ending on March 31, 2025. Wilson said that the company “significantly exceeded expectations” thanks primarily to games like EA Sports FC in Q4, The Sims, and Split Fiction. Live-service revenue also increased by 1% to $1.42 billion during this quarter, The Sims experienced the best growth in the history of the franchise, and total Split Fiction sales are nearly double what EA expected from the Hazelight Studios-developed game.
At the same time, it hasn’t been smooth sailing at EA, as hundreds of workers were laid off and two “early-stage” incubation projects at Respawn Interactive were canceled.
