Borderlands 4’s price has finally been confirmed, and it’s not $80. The game’s standard edition is $70, which is $10 more than what Borderlands 3 cost at launch, and that makes Gearbox boss Randy Pitchford quite happy. He said on social media that he is “so stoked” that publisher 2K decided to not raise the price to $80.

Some had theorized that Borderlands 4 would follow Mario Kart World in being priced at $80. Microsoft has plans to charge $80 for games as well, beginning with The Outer Worlds 2 later this year. 2K, however, isn’t taking a one-size approach to all of its games, as Mafia: The Old Country will be $50 at launch.

Pitchford added that he is similarly excited that “we’re not doing any paid early access stuff” and that the team moved the game’s release date up to September 12. Many modern games unlock early for people who pay extra, but Borderlands 4 isn’t taking that approach. As for the release date, Borderlands 4 was originally set to debut on September 23 before moving ahead a few weeks.

What’s more, Pitchford said he’s happy that Gearbox is planning lots of post-launch DLC, including new Vault Hunters coming after launch for a fee.

While Borderlands 4’s standard edition is $70, Gearbox is offering $100, $130, and $150 editions of the game for people who want to pay extra to get more stuff. For more, be sure to check out GameSpot’s Borderlands 4 preorder guide.

Borderlands 4 had more than double the development budget of Borderlands 3, and as mentioned earlier, the game’s standard edition costs $10 more than Borderlands 3 did at launch in 2019. With revenue from Borderlands 4’s premium edition and DLC sales factored in, the average selling cost of Borderlands 4 at launch may indeed be higher than $70, but final numbers may never be released.

The Borderlands franchise has sold nearly 93 million copies to date, and Borderlands 3 was 2K’s fastest-selling game of all time. It’s sold more than 22 million copies, but Borderlands 2 remains the best-selling entry in the series to date with more than 30 million copies sold.

Borderlands 4 launches on September 12 for PC, PS5, and Xbox Series X|S, with a Switch 2 launch lined up for sometime later.