Grand Theft Auto VI’s new trailer “broke the internet,” according to Take-Two boss Strauss Zelnick. Speaking during the company’s latest earnings briefing, the executive was asked if the trailer’s release has led to any positive impact on GTA Online. Zelnick said it’s too soon to say, and in fact, it’s not something the company is focused too much on anyway.

Zelnick did, however, remind people that GTA 6’s new trailer reached 475 million views in its first 24 hours, setting an all-time viewership record for any trailer ever, spanning games, movies, TV shows, and everything else.

“So, essentially, once again, Rockstar Games broke the Internet, and we feel really good about that and what that means for the upcoming release of GTA 6,” Zelnick said.

GTA 6’s new trailer was the first since the debut trailer in December 2023–there was a huge amount of pent-up demand for any new footage, and people clearly ate it up. The trailer used The Pointer Sisters song “Hot Together,” and the tune experienced a massive spike in streams after the trailer arrived.

The new GTA 6 trailer was released just a few days after Rockstar Games delayed the game to May 2026. While the delay announcement was a bummer for many, the trailer arriving a few days later alongside dozens of new screenshots and character information helped ease the pain.

Responding to the GTA 6 delay, Zelnick said the push to 2026 “pains” him. However, Zelnick said it was necessary to delay the game to 2026 because the game needed more polish.