In the wake of Sony’s announcement that it’s raising the price of the PlayStation 5 in the US, analyst Daniel Ahmad has said Nintendo could potentially follow suit and hike the price of the Switch 2 due, in part, to tariffs.
Ahmad said Nintendo explored the possibility of raising prices on the Switch 2 earlier this year, when tariffs for Vietnam, where some of the consoles are produced, were at 10%. The tariff rate for Vietnam is now 20%, and this “definitely” impacts how much money Nintendo makes, Ahmad said.
He further predicted that Nintendo may not be willing to raise the price of the Switch 2 right now, but said the company may reconsider in 2026 after the busy holiday shopping season.
Nintendo has already alluded to the possibility of a Switch 2 price hike. When the company raised prices on the original Switch earlier this year, Nintendo said “price adjustments may be necessary in the future” for the Switch 2.
The Switch 2 currently sells for $450 on its own or $500 in a bundle that includes a copy of Mario Kart World. The Switch 2 has been enormously successful so far, selling more than 6 million systems since the console launched in June. The company says it still expects to sell 15 million Switch 2 consoles during its current financial year, which ends in March 2026.
The Switch 2 launched at a higher price point than the original Switch, adjusted for inflation, and the increased cost obviously wasn’t a major issue for the millions of fans who bought one already. But analyst Mat Piscatella said sales in Holiday 2025 will be the “the next test” for how well the Switch 2 can perform.
“The enthusiast audience certainly showed up day one. Now we have to see if they can successfully transition to the mass market gift buyer. That’s the next test,” he said.
Some of the Switch 2 units sold at launch were not subject to the increased tariffs because Nintendo was busy importing and stockpiling as many units as possible before the tariff rates went up. Trump is wielding his executive power for these tariffs in part to encourage US companies to build more products in the US, but Nintendo has said it cannot assemble Switch consoles in the US soon, if ever.
Trump is currently facing multiple lawsuits that allege he does not have the authority to impose tariffs on other countries in this manner.
